100% Grass Fed. Naturally, with a pinch of salt.
An abundance of consistent quality, birthed on the isolated Tasmanian island in Australia’s famous Bass Straight, guarded by crystal waters and rugged cliffs and reef. Renowned for its lush soils, pure and plentiful rainfall, it’s this paramount environment that encourages the quality and sustainability of King Island Beef.

Sourced direct from the farmer, King Island Beef’s free-range cattle thrive on rolling green pastures of dense grass, surrounded by the clearest air and protected from the salty winds by the rugged shorelines.

King Island is perfect for producing tender, juicy and full flavoured beef that is unlike no other. King Island Beef is strictly produced from the livestock raised on the tiny Island of King Island, making it naturally exclusive.